Companies should aim to target the public as well as journalists by using search engine optimisation (SEO) in their press releases, one expert has claimed.
Writing on Search Engine Watch, Mark Jackson notes that few websites utilise SEO in their press releases.
He observes: "Even though many continue to issue press releases, few have made adjustments to their efforts to include press release optimisation for the digital community and to further their interactive marketing - and specifically SEO - efforts."
However, firms must ensure there is enough content in their press releases to get the most out of them in terms of SEO, according to Dawn Gibbins writing for Real Business.
She claimed earlier this month that each webpage should have around 200 words on it.
Ms Gibbins also suggests that one of the criteria for good SEO is updating websites with fresh content, which press releases will help to do.
What are the benefits of writing press releases to using a syndicated news service application?
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source:- businessfeet.com/
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