Easier Content Management Deployment With Pharos Mediator 4

The Pharos Mediator 4 platform now enables content management to be rolled-out in easy stages. A new range of Mediator 4 Task Packs cover specific roles in each area of operations from ingest to playout.

Operations covered include Library, Ingest, QC, Promotions, Compliance, Approvals, Playout and New Media (VOD, IPTV and Mobile). Each Task Pack presents a sequential set of tasks empowering operators to manage their workload as efficiently as possible. Every Task Pack is an enterprise license for a specific area of operations and can be used concurrently by any number of Mediator users.

"Content management systems need to work across the enterprise, unifying operations and making content searchable, accessible and usable by everyone," comments Russell Grute at Pharos. "Every user from the library to playout is affected during installation or migration. Rolling out a content management solution is often considered to be a big problem and all too often seen as an impractical project. Mediator 4 offers a step by step approach to rolling content management and workflow across the enterprise. With a powerful core architecture and Task Packs for each area of operations, our projects teams are deploying Mediator systems in weeks and not months"

Mediator 4's secure and efficient workflow aligns users, roles and tasks in all areas of operations. Every Mediator user has desktop Browse and Search Tools where required. Mediator 4 also provides an audit trail of actions and workflow states whilst managing all underlying file transfers and third-party infrastructure such as routing, storage and transcode sub-systems.

New Task Packs for IBC include New Media Workflow and Subtitling Workflow.
Mediator can manage content for VOD, Mobile and Internet based delivery can be managed side by side with linear distribution. This option deals with all the necessary file transfers and transcoding. It can generate and recover additional platform specific content such as stills for an EPG or metadata such as a VOD synopsis.

Mediator 4 directly integrates the management of subtitles and voice-overs for international distribution at the optimal stage in the workflow.


Source:- broadcastbuyer.tv/

Effective Web Content Has Personality

CMSWIRE: We’re all dressed up or down and off to go interneting. And by interneting, we mean we’re going content consuming.

You’re dressed up. I’m dressed up. So what we want to ask is: What’s your content wearing?

No, this isn’t your CMS trying to seduce you. It’s a valid question. As we’ve discussed many times here, there’s much more to content than management. You are what you wear or what you eat…or some such thing. And the same goes for your content. So let’s talk about its personality.

It’s all about letting your content express itself and show its true colors. Before a word is even written, ask yourself “who is my content?”, “what’s it look like?”, “what’s it’s attitude?”. Personifying your content is a good way to conceive of its voice. To develop a persona, determine the characteristics of your content.

Is it:

* Pretty?
* Traditional?
* Formal, casual, snarky?
* Chit-chatty or straight to the point?

Figuring out content characteristics in advance will help to set the tone for the site and for the customers.
Tailor Your Content’s Clothes

Users like to feel special, spoken to. Tailoring your content to fit their needs is essential if you want to sustaining a readership and achieve a rapport. The content of a parenting site should be different from the content of a science site. By making your content conversational and less formal it can convey a message of warmth and understanding, while more formal and sophisticated content reveals a focus on business and the bottom-line…or worse, perhaps a dated style of communication.

If your content is wearing jeans and talking to men in suits, the message will likely have less impact. Learn how to speak your reader’s language, literally and figuratively. Many sites provide dynamic content in both English and Spanish, among other relevant languages.
A Catalog of Style

Incorporating a style guide is also helpful. Not only will it help to establish branding details like fonts, colors and logos; it can be used to establish a consistent voice for your communications.

Often the scope of style guides goes beyond the web, offering templates for letters and emails. Update guides accordingly and in a timely manner. Seasons change and content can go out of style just as easily as tapered slacks.
Never Fully Dressed Without a Smile

Of course using the wardrobe metaphor can get a little old, but don’t let it stop you from learning more about how your existing content was developed and how to create new content.

Best of all, let your content express your company’s passion for what you do. Writing content that embraces your customers’ qualities and values will bring them back time and again to a place where they feel as comfortable as their favorite pair of jeans.

Source: cmswire.com

Open Source CMS’s Make the List

With the competition so high for this award, it came as a big surprise to see that the only two self-hosted open source CMS applications to make the list were WordPress and Drupal.

Drupal, is an open source CMS that has become widely used by the music industry. It is similar in operation to others such as Joomla and Mambo. It is designed for more in depth and larger sites with potentially large amounts of users accessing and updating it.

WordPress is of course the premier open source blogging CMS. It is by far the most used blogging platform out there with more plugins developed daily than any other CMS out there.

Over 1.9 million votes were cast for the 300 finalists this year. These finalists were selected (by Webware editors) from a pool of over 5000 qualifying nominees. But the 100 winners were selected by popular vote. These winning 100 products represent the best of the Web, according the people who use it.

Based on these numbers, we here at CMSWire are proud to congratulate both these two on overcoming massive competition in one of the most highly competitive web app fields out there. When competing against other well established platforms such as Joomla, phpNuke, Pligg and Moveable Type, it is a high honor to be the only two to make the list.

Source: cmswire.com