A workshop will allow leading vendors to address the mobile Web and the need for more applications.
With smart phones becoming more prevalent among users and delivering greater capability than ever before, where are the applications to take advantage of all this power?
That is a key question the OpenAjax Alliance and the World Wide Web Consortium, or the W3C, hope to answer at a workshop they are jointly holding on Sept. 28.
The two organizations are coming together to encourage discussion about—and build a more complete picture of—the future of interactive mobile Web applications, organizers of the event said.
The workshop will be at Microsoft's campus in Mountain View, Calif. The timing for the event coincides with the AJAX World conference, in Santa Clara, Calif., which ended Sept. 26, and a membership meeting of the OpenAjax Alliance Sept. 27.
Meanwhile, organizers of the joint workshop said participants will explore user and industry-use cases and challenges around AJAX (Asynchronous JavaScript and XML) applications on mobile devices and what types of applications are likely to succeed in mobile environments. Participants also will look for ways to identify the unique aspects of the mobile Web experience, and how they affect AJAX application development. In addition, they will discuss the applicability of standardization activities in this developing area.
PointerRead here about Microsoft joining the OpenAjax Alliance.
Jon Ferraiolo, Web architect in the Emerging Technologies division of IBM's Software Group, and Daniel Appelquist, a senior technology strategist at Vodafone, are chairing the workshop.
Ferraiolo, who is also the director of the OpenAjax Alliance, said the question of the Web on mobile devices is complex. There are whole conferences on the subject of the mobile Web. For example, on Oct 15 Vodafone is sponsoring a day of speakers on the subject, he said. At the joint OpenAjax Alliance/W3C event, there will be nearly 40 position papers submitted, each reflecting the points of view of companies or individuals in the industry, Ferraiolo said.
"What I am hoping is that this workshop will provide a broad industry perspective on things having to do with the term 'mobile AJAX' and help inform two industry groups [W3C and OpenAjax Alliance] so that we can start new initiatives or modify existing initiatives to help the industry be successful with HTML and AJAX technologies on mobile devices," Ferraiolo told eWEEK.
Workshop participants are also expected not only to look at the need for more applications, but also at easing the job of developers who will be building mobile Web applications.
Dion Almaer, an engineer at Google and co-founder of Ajazian.com, said that there are "millions of developers that know how to hack out some Web stuff. On the other hand, building mobile apps in Java with MIDP [Mobile Information Device Profile] or the like is insanely difficult. So, if you can let people develop apps for the phone in a simple way—such as AJAX—then you get all of the developers."
In terms of what IBM, of Armonk, N.Y., brings to the table, Ferraiolo said that "probably the most important is that we are a proxy for our enterprise customers who want to extend their applications and services onto mobile devices."
The W3C has multiple mobile initiatives already in place, including MWI (Mobile Web Initiative ).
James Pratt, senior product manager on the Windows Developer Experience Team at Microsoft, said the Redmond, Wash., company is looking to provide developers with choices and flexibility for bringing their applications to mobile devices, whether via Mobile AJAX, Silverlight for Mobile Devices, the .Net Compact Framework, or native applications.
Workshop participants who have submitted position papers include AOL, the Dojo Foundation, Google, Harvard Medical School, IBM, ICESoft, Microsoft, Motorola, NEC, Nexaweb, Nokia, DoCoMo, Research in Motion, SAP, Sprint, Sun Microsystems and Yahoo.
In a position paper for the workshop, Alan Tai, lead engineer on the mobile search product AOL launched into beta in August, called for more application development.
Tai wrote that until "recently, smart phones were a high-end niche device for the business professional: expensive and mostly relegated to e-mail. Some devices can attempt to browse the 'full' Web, but the screens are tiny, layouts squashed, and scripting support (much less AJAX) lacking or nonexistent. As a result, smart phone users end up going back to the same static and boring XHTML-MP [Extensible HyperText Markup Language Mobile Profile] formatted sites that simple WAP [Wireless Application Protocol] phone users went to. Mobile website designers could create a template for smart phones, but why bother if the segment was too small and fragmented and speeds too slow for rich media over mobile?"
That has changed over the past two years, Tai said later in the paper. "Most smart phones, notably Windows Mobile and Symbian S60, support JavaScript and Ajax over speedy 3G networks."
Tai concluded that the demand for mobile Web development will only grow, with smart phones powerful enough to support client-side scripting and AJAX and at the same time becoming cheap enough to drive widespread adoption.
"To satisfy this increasing demand for rich Web applications on smart phones and kick off the innovation, AOL just released a mobile search engine that uses DHTML tabs to make navigation faster and more intuitive," he said. "In the mobile search arena, we will see more DHTML and AJAX used for on-demand loading of results and interactive widgets, among many other uses."
Source by eweek.com
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Saturday, September 29, 2007
AJAX and the Mobile Web
Thursday, September 20, 2007
Google Adsense for Mobile
Google Adsense have just launched AdSense for mobile, which can help you expand your online content to new platforms. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.
To get started:
1) Sign in to your account.
2) Select the AdSense Setup tab and click on AdSense for mobile.
3) Follow the instructions to customize your ad unit for AdSense for mobile.
For the time being, publishers are welcome to add one ad unit to any mobile website that complies with our program policies. For more information, including technical requirements, visit the AdSense Help Center.
Multimedia Flash
animation and video may look cool to site visitors, but search engines cannot read or index the content embedded within multimedia objects. That is not to say that you shouldn’t use multimedia where appropriate, but be aware that it is not search engine-friendly. Inserting Flash components as individual page elements (amongst HTML) to achieve the effects you seek is a much better option than building entire pages in Flash if you want search engines to find the pages.
Measuring Success
So, how do you assess the fruits of your labor when it comes to SEO? One of the primary ways to gauge performance is to treat the SEO process as an experiment with measurable beforeand- after results.
Before you begin optimizing your pages, note the rank of the pages you are optimizing for your target terms in given search engines. If you know the rank of a given page before you begin SEO, you can then use that rank as a baseline to compare against your post-SEO rankings once the search engines have re-indexed your pages. Similarly, you can also measure your pre-optimization and post-optimization site statistics to see if there is a noticeable improvement. Other key indicators you can track include email inquiries, sales orders, incoming calls, newsletter subscriptions, membership applications or anything else that would be the logical result of increased public exposure.
It is important to remember that effective search engine optimization is not about “tricking” the search engines into ranking your site favorably. Rather, SEO is a research process designed to deliver relevant information to the people seeking that information. The better you are able to optimize your page content to suit the needs of your target visitors, the greater success you will have in not only attracting visitors to your site, but making sure that they are happy with what they find once they get there.
Source by creeper-seo.com
Thursday, September 13, 2007
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Thursday, September 6, 2007
P and P launches regular Joomla! workshops in Cape Town, Johannesburg
Alongside P and P's already established PR workshops, and the demand for training on the open source CMS (Content Management System) platform, P and P has decided to deliver regular training workshops for users and administrators of Joomla!.
Max Pichulik, Director of P and P Content says, “We have seen a massive uptake in Joomla! designed websites, and an increased demand for training on the system. These workshops fit our business structure quite succinctly, as a greater portion of our income is generated from maintaining the content on Joomla! developed web platforms.”
The End User workshop is a basic one day training module, designed for new users whose primary role is to update sections of content to their website.
This course offers a series of 'how tos', from editing content using various WYSIWYG (What You See Is What You Get) editors, loading media and inserting it into content, creating image galleries and events to attract visitors. Crucial tips for users in harnessing the power of collaboration and search engine ranking are also discussed.
The Administrator workshop focusses on intermediate principles of installing your own Joomla! website, including extended features such as newsletter production, discussion forum implementation and the management of user directories.
This workshop includes the following topics: setting up a stand alone server for testing offline, populating transfer content from existing websites and other documents, installing templates, installing extensions (modules, components and mambots), backing up your Joomla! website and promoting your newly developed website to your market.
There will also be tips offered on how to protect your website against hackers and discussion on communications' strategies to sustain site interaction amongst colleagues and site members. An additional feature will be an introduction to Google applications.
The End User workshops will be held in Cape Town on Tuesday 11th September and Johannesburg on Thursday 13th September from 9h00 to 15h00 at a cost of R1600 (excl VAT) per delegate per day. (maximum 10 delegates)
The Administrator workshops will also be held in both cities, in Cape Town on Wednesday, 12th September and in Johannesburg on Friday, 14th of September at a cost of R2600 (excl VAT) per delegate per day.
The venue in Cape Town is iKhaya Lodge, City Bowl and The Peech in Melrose, Johannesburg. (venue is subject to change).
For more information, please contact Max Pichulik on 011 883 5806 or email max@pandp.co.za
A Google Apps Near You: Wikis - Coming Soon
Google said in July that it would be adding JotSpot to Google Apps, so this doesn't come as much of a surprise. The Google Operating System blog speculates that the launch will be timed with an announcement at this weekend's Office 2.0 event in San Francisco.
Last week, Richard MacManus wrote that the core products of a web office suite, are email, calendar, word processing, spreadsheets and presentation. Google, which this year acquired two companies working on presentation apps, will soon offer a suite that has all of those components. By adding wiki support to Google Apps, the company will be extending their web office with a product that could only be delivered on the web (remember, Richard's web office definition said that an online office package must extend "the functionality of desktop office suites ... by using Web Native features.")
Certainly Google Apps is not as comprehensive as Zoho's suite, but adding wikis and presentations will put it on firm footing in the web office wars and extends it into areas that Microsoft Office does not tread.
Source by readwriteweb.com
Saturday, September 1, 2007
One-way links, reciprocal links, three-way-links. What's best?
There are a lot of rumors about one-way links, reciprocal links and three-way links on the Internet. Which of these links work best for your business and which links do you need to get higher search engine rankings?
What are one-way links?
A one way link is a simple link from one website to the other. For example, if you link to http://finance.yahoo.com/ and that page doesn't link back to your website then it's a one-way link from your site to their site.
What are reciprocal links?
A link is a reciprocal link if you link to a website and that website links back to your website. You send visitors to the other site and the other website sends visitors back to you.
That makes sense because all visitors leave a website sooner or later. You can send your visitors back to search engines or you can send them to affiliates websites that send you traffic in return.
What are three-way links?
Some webmasters believe that reciprocal links don't help web pages to get higher search engine rankings. That's why they invented three way links: Website A links to website B, website B links to website C, website C links to website A.
Which links will help you to get higher search engine rankings?
Good inbound links will help you to get higher search engine rankings. None of the link types above is worth more than the other.
It's important that the links to your website are from related sites and on-topic. If a reciprocal link is on a low quality page with links to every Tom, Dick and Harry then it won't count much. However, that's also true if the same page carries a one-way link or a three-way link.
It doesn't matter if a link is one-way, reciprocal or three-way. It does matter if a link is on a related website. Links from high quality websites will help your rankings, links from garbage sites won't.
If you want to improve your search engine rankings, try to get links from web pages that have something to do with your site.
Source by free-seo-news.com
How your competitors can sabotage your website rankings
High rankings on search engines can help you to get a lot of customers. If your website has high rankings on Google for a good keyword then your website will get a lot of attention.
Your competitors also know that and and some of them might not use ethical business practices. There are some things that your competitors might do to sabotage your search engine rankings:
1. Your competitors might create spam under your name
All major search engines use links to calculate the ranking of web pages. It's not only the number of links that counts but also the quality.
Your competitor might add your website to several spam linking schemes to hurt your site.
In addition, your competitor might use your website URL for spamming in online forums, social network sites and blog comments. Although it's not you who is spamming the websites, it will be hard to prove that you're innocent and social network sites might ban your website (which will have a negative effect on the link structure of your site).
2. Your competitors might peach on you
Did you buy links on other websites to improve your search engine rankings? Google doesn't like that at all. If your competitor finds out that you use paid links he might tell Google and your rankings might drop.
The same can happen if you use any unethical SEO method on your website (hidden text, cloaking, etc.). If your competitor finds out and informs Google then it's likely that it will affect your search engine rankings.
3. Your competitor might send a copyright complaint
If a search engine has been notified about a copyright infringement on your website then the search engine must remove the page from its index for 10 days. If your competitor files a copyright complaint against you then your website can be temporarily removed from the search results.
4. Your competitor might create duplicate content
Search engines don't like duplicate content. If more than one web page has the same content then search engines will pick one page and drop the rest.
If your competitor creates duplicates of your web page content then these duplicates might get better rankings than your own site. Of course, this can cause legal problems for the person who duplicates the content (as all methods mentioned in this article).
You cannot avoid that unethical competitors spam other sites with your name but you can avoid being banned for using spam techniques on your web pages. Only use ethical search engine optimization methods to get high rankings on Google and other major search engines.
Source by free-seo-news.com
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