Google Audio Ads

Listen Up: Google Audio Ads

There are a few details about Google's foray into radio advertising
that make it sound like an idea worth trying.

Google's oft-stated desire to organize the world's information
meshes well with Clear Channel, which has managed to consolidate
much of the US radio landscape under one umbrella. Together, they
may make audio advertising for AdWords customers more appealing
than people realize.

On the Google Consumer Packaged Goods blog, the company's Corrine
Perri provided an update on Google Audio Ads. She referenced their
agreement with Clear Channel, one that provides a "portion of
guaranteed, premium 30-second advertising inventory on 675 Clear
Channel AM & FM stations."

Clear Channel stations are all over the country. People spend a lot
of time in their cars, where they are likely tuned in to one of
those stations for a period of time. Perri provided some numbers
that make Google's Audio Ads program a more interesting
proposition:

These Clear Channel Radio stations, when combined with our
existing radio station partners, give our advertisers access
to radio inventory on over 1600 top-rated radio stations
throughout the country, with "Top 10" stations in 24 of the top
25 U.S. markets and coverage of over 99% of the U.S. population
aged 12 and older (meaning 99% of people 12+ can tune in an hear
one of our stations; Source: ACT1 / Arbitron).

Various options for targeting these ads, like location, day and
time, demographics, and station type, make the product one a
marketer should at least consider when building a campaign.