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Wednesday, May 23, 2007

Google ahead of Yahoo and Microsoft in search engine list

The latest figures from Nielsen/NetRatings
demonstrate the continuing popularity of online search, with a total of
around 3.8 billion conducted through Google Search during April 2007.





Google was the clear winner among the search engines, growing by
42.1 per cent year-on-year to take an impressive 55.2 per cent share of
searches.




Next was Yahoo,
which registered 1.5 billion searches and grew by 28.1 per cent over
the month. This gave it a 21.9 per cent share of searches.




Microsoft's
Windows Live Search was next, with 0.6 billion searches and
year-on-year growth of 7.4 per cent over the month. It garnered nine
per cent of the search market.




AOL Search and Ask.com completed the top five, although the latter declined year-on-year by 2.3 per cent.





Other search engines with a significant share of searches included
My Web, Comcast, EarthLink and My Way. However, My Way performed
particularly badly, declining by 81 per cent year-on-year.




Nielsen/NetRatings bills itself as "the global standard for internet audience measurement".





Business can use Direct Link Ads to improve search rankings.



Google News News posted on 22/05/2007 16:32:09