Web Site Monetization

Sites can and should be more monetized. That means the manager can find ways to work with certain marketing partners to share costs and boost each other's brands. Advertising is a possibility if it is brand friendly. I don't consider Adwords to be an attractive feature on a web site and the ads may actually diminish the company's brand strength. There's no telling what ad might show in those boxes.

One web site monetization solution is to provide third party service providers with an opportunity to demonstrate their technology on your site. For instance, a Flash-based video program on the homepage can be used to show real humans acting as a host to introduce the company and its services. Podcasts introduce the company's main employees, and online webcast events can be organized where third party advertisers can show their products and services. These outside advertisers can boost the company's prestige and extend the brand in positive directions.

As web site advertisers learn more about the relative performance of PPC versus organic optimization, they will invest more in organic campaigns. There is still resistance to moving the funds to organic, but the cost pressures are inevitable and ad agencies will have to embrace SEO and treat it with respect. Due to client confidentiality agreements, performance from SEO is not often reported, therefore the general online business community won't understand fully why SEO is so important not just from a cost perspective but in terms of quality of leads.

Get the word out that organic search engine optimization is the single best form of marketing available since it creates brand awareness and new customers and lets customers find your site in a natural, unforced way. But don't think cheap. Think powerful.

Source: seoconsultants