Perhaps you remember the days when cutting-edge webpage design boasted animated gifs and focused on keyword density for top search engine rankings. These days, however, standard fare often combines flash animation with a heavy incoming link campaign. But through all the changes, one element remains constant—the importance of the HTML title tag. This little tag was, and still is, the single most important onpage element of high ranking webpages.
To lend perspective, let’s wander back for a moment to the late 90’s when all this SEO work really got started. The title tag was, to put it mildly, tantamount to success. At that time the immensely popular, but now-defunct, Infoseek search engine bestowed top rankings on pages with the highest number of keyword repetitions within the title. This foremost strategy, combined with page freshness, was key. Bear in mind that, at the time, Infoseek was king and Google didn’t even exist!
Many an SEO worked around the clock constantly reformatting and resubmitting pages to see what they could, frankly, get away with before Infoseek would finally ban the domain. In many cases the SEO would then just begin anew the whole trial-&-error, push-the-limits process with a new domain. Personally, I remember submitting pages with over 100k worth of text in the title tag—and then sat back and basked in the glow of success as my pages rocketed straight to the top in a mere 5 minutes after submitting them. Boy, was that fun!
Alas, such a simplistic approach to SEO didn’t last too long; the engines evolved, got much smarter and in turn, SEO work has proportionately increased in difficulty. But one thing that hasn’t changed, regardless of which search engine you’re targeting, is the importance of getting your title tags right. By the way, just to be sure we’re on the same page, a title tag looks like this…
Title tags 2007
Today the title tag remains a critical component of top scoring webpages. While it’s true that inbound links can cause a webpage to rank very well even if the keyword is missing from the body of the page, you’ll seldom find a page without the keyword in the title tag that ranks highly for a competitive search.
These days, there persists both myths and confusion about the role the title tag actually plays within the ranking formulas. So, for that reason, let’s take a fresh look at what actually is helping pages score well in the year 2007.
Inside the membership area of SearchEngineNews.com, the rest of this article talks about how to optimize:
The 7 Essential Title Tag Strategies of Today’s High Ranking WebPages
Now that you know how important the title tag really is, you’ll want to incorporate these top seven strategies to allow your titles to work at maximum power, search-engine-wise…
1. Length of Your Title: When creating titles for your webpages, remember that anything more than…
2. Word Proximity: Search engines actually do pay attention to the distance between words for multiple keyword searches. For example, in a search for … a webpage title tag that contains … will typically hold a ranking advantage over another webpage with a title tag such as …
As for punctuation…
3. Keyword Location: As a general rule, the closer you place your keyword to the … the better the ranking advantage. However, bear in mind that we’ve seen … you can expect better results by placing your keywords …
4. Word Order: Consider the search dell computers. This will generate far different results than a search for … The search engines do pay attention to … so be sure to position them in the most likely order that …
However, be aware of the opportunities that …
5. Repetitions: Should you use the keyword more than once in the title? The answer is…
6. Titles for Human Consumption: There is one enduring constant of title tag content creation that must remain a top priority…
7. What Words to Use: By now it should be obvious that you should … We are still seeing many, many web sites that … And, that’s a huge mistake.
Now, if your site is guilty of committing this error, then you should probably jump up and down for joy! …Why? Because…
Remember that it isn’t difficult to …
And also be aware that your SE-knowledgable competitors will be rolling on the floor laughing if they ever see … as your webpage title within the search results—a mistake caused by neglecting …
How Each Specific Major Search Engine Utilizes the Title Tag
Considering how important the title tag is to your ranking success, let’s focus on the top three engines and break down exactly what they’re responding to in terms of high ranking title tags…
Google — Believe it or not, we’ve recorded Google indexing up to …
Also bear in mind that Google does not respond to …
Source by creeper-seo.com
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