Dynamic webpages simplify content management, streamline website generation and provide personalization features that cannot be replicated with purely static webpages. However, for years, search engine spiders were unable to index dynamic pages reliably. Thankfully, search engine technology has advanced and even complex dynamic URLs are appearing in the SERPs now. Still, in order for a search engine to successfully index your dynamic page, it needs three basic things:
- The ability to process your URL. Search engine technology is improving daily; however, search engine representatives still recommend restricting dynamic URLs to two parameters or less.
- The ability to access your content. Search engine spiders cannot enter values into forms, so any content that is accessible only through a form on your site is just one more part of the invisible web.
- The ability to return to your page. Session IDs are great for human vistors, but spiders encounter problems if they cache a dynamic URL with a session ID. If that session ID times out, the indexed page will most likely point any search engine referrer to an error page and the search engine spider will be unable to return to your page for further spidering. For that reason, most search engine spiders do not cache dynamic URLs with session IDs.
Dynamic Site Mapping™ fulfills these three basic needs by writing a dynamic site map with permanent, spiderable URLs for every tracked webpage on your website that has been visited by a human, including from content inside forms.
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